LINQ, the modular construction arm of the UAE-based ALEC Group, is positioned to become the leading partner in the GCC's burgeoning hospitality industry, serving regional resorts, boutique hotels, and luxury serviced apartments. With the region's hotel room stock expected to nearly double by the end of the decade, the demand for efficient, rapid, and cost-effective construction solutions is critical.
Capitalizing on this opportunity, LINQ has significantly ramped up its production capabilities, now able to deliver up to 1,900 fully fit-out luxury rooms per year. This increase in production is aided by the firm’s pioneering role as the first company to secure a modular construction license from the Dubai Municipality for G+6 buildings.
LINQ’s unique approach to modular construction, which involves producing fully fitted 3- to 5-star hotel rooms offsite in its Dubai-based facility, results in a dramatically lower material wastage—up to 90% less than traditional construction methods, according to the Waste & Resources Action Program (WRAP). This factory-controlled environment ensures enhanced quality and speed of delivery, critical to meeting the GCC's unprecedented demand for hotel rooms.
“Every fraction counts when we’re talking about 400,000 new hotel rooms being built over the next six years. The efficiencies provided by modular construction quickly add up to substantial benefits,” said Graham Petty, Operations Manager at LINQ. “This method of construction offers not only efficiency but also the potential for improved acoustic, thermal, and fire performance, thanks to innovative materials.”
In line with this vision, LINQ has already demonstrated the feasibility of modular construction in the hospitality sector, successfully manufacturing and installing 218 serviced apartments at Sindalah, a prominent island destination in the region. The company also aims to challenge traditional misconceptions about build quality, focusing on materials that enhance durability, efficiency, and sustainability.
A standout feature of LINQ’s offering is its introduction of a lightweight cellular concrete infill to the regional market, which significantly improves room performance in terms of acoustics, thermal insulation, and fire resistance.
To showcase this innovative approach, LINQ has developed a demo unit for a five-star hotel room, which will be exhibited at the upcoming Project Control Expo in the UAE. This unit features a 50mm thick lightweight concrete floor, luxury joinery, natural marble, and the DigiValet standalone guest room management system, highlighting the company's commitment to blending sustainability with luxury.
As the modular construction leader in the hospitality sector, LINQ is well-positioned to revolutionize the GCC's hotel building industry with its forward-thinking approach and robust production capabilities.
