Scottish articulated dump truck (ADT) manufacturer Rokbak is preparing to kick off another promising year in North America at the 2025 AED Summit, taking place January 15-17 in Orlando, Florida.

Organised by Associated Equipment Distributors (AED), an international trade association representing companies involved in the distribution, rental and support of equipment across construction, quarrying, mining and other industrial applications, this annual gathering is a cornerstone event for Rokbak in North America.

Strengthening dealer relationships

The manufacturer will use the AED Summit to hold face-to-face meetings with a significant portion of its North American dealers, who are AED members. This will enable Rokbak senior executives, regional sales and service teams and marketing specialists to connect with dealers directly.

“The AED Summit provides a fantastic opportunity for us to strengthen relationships with our North American dealer network, gather their valuable feedback from the market and collaborate on strategies to achieve our shared goals,” says Robert Franklin, director of sales for the Americas at Rokbak.

Capturing new market opportunities

At AED Rokbak won’t only be meeting with existing dealers. The manufacturer will also be looking to connect with potential new partners who share the brand’s commitment to providing reliable equipment and exceptional service.

“Over the last few years, Rokbak has established a solid dealer footprint in states such as Texas, the Carolinas and Florida, where our robust and versatile RA30 and RA40 ADTs are ideally suited to the many housing, infrastructure and energy projects,” Robert explains. “As we move into 2025, we also see significant opportunities to support the housebuilding and aggregates sectors in the central and northwestern regions of the USA and so we’re actively recruiting for new dealers in those areas too.”

Staying ahead of industry trends

In addition to dealer meetings, Rokbak staff will also attend various conference sessions to stay at the forefront of industry developments. This will help ensure Rokbak remains aligned with dealer and customer priorities in North America and is well-equipped to overcome emerging challenges.

“We are optimistic about 2025,” Robert concludes. “While we acknowledge there may be challenges ahead, infrastructure investments are expected to continue, inflation is showing signs of slowing down and the overall industry mood is positive.

“From Rokbak’s perspective, we have a strong product line-up, strong dealer partnerships and a shared commitment that positions us to deliver success for even more customers across North America this year.”