Expo 2020 Dubai's Expo Live initiative has designated Zelij Invent as one of its distinguished Global Innovators, underscoring the critical role of innovative solutions in addressing pressing global challenges. Against the backdrop of cement production's significant contribution to global greenhouse gas emissions and the escalating crisis of plastic waste, Zelij Invent's emergence as a frontrunner in sustainable construction materials heralds a promising shift towards environmental stewardship.

Hailing from Morocco, Zelij Invent has pioneered a revolutionary approach to sustainable infrastructure. Their pioneering paving blocks and floor tiles, comprising 80% recycled plastic waste and 20% eco-friendly components, offer a compelling alternative to conventional cement-based counterparts. Remarkably, these eco-conscious products exhibit a durability surpassing traditional options by a factor of five, all while presenting a more economically viable choice.

With an ambitious objective to recycle in excess of one million tonnes of plastic waste, Zelij Invent is poised to effect substantial environmental impact. Capitalizing on the auspices of Expo Live, the company seeks to forge strategic alliances with organizations dedicated to mitigating plastic waste proliferation. Furthermore, Zelij Invent endeavors to engage directly with consumers, disseminating awareness regarding the imperative of plastic waste collection and recycling.

In championing sustainable methodologies and presenting tangible alternatives to entrenched construction paradigms, Zelij Invent emerges as a beacon of progressive innovation, charting a course towards a more sustainable future.